Having been an active member of Toluna for several years, I’ve thoroughly tested and reviewed the platform. Spoiler alert: Toluna is a legitimate site where you can actually earn money. I’ve been paid multiple times, and I will share proof of payment later in this review. However, whether it’s the right fit for you is a different question.
Read on to discover what Toluna Influencers is all about, how you can make money with it, and if it’s worth your time.
Understanding Toluna Influencers
What is Toluna Influencers?
Originally known simply as Toluna, this survey panel rebranded in 2018 to become Toluna Influencers, accessible via Toluna.com. Both names are still used interchangeably, but they refer to the same platform.
Toluna Influencers primarily operates as a survey site where users can get paid for taking online surveys. In addition to surveys, there are several other ways to earn extra cash, though surveys remain the main method. In this detailed review, I’ll cover all the earning opportunities Toluna offers so you can decide if it’s the right choice for you.
History and Evolution
Toluna has been around for many years, gaining a reputation as one of the more reliable survey platforms. Over time, it has expanded its services and rebranded to reflect its growing community and diversified earning opportunities. The name change to Toluna Influencers signifies its aim to create a more interactive and engaging platform for its users.
Platform Accessibility
Toluna is accessible in more than 60 countries, making it a truly global platform. This broad accessibility allows users from various regions to participate and earn. The site is available in multiple languages, enhancing user experience by providing localized content and support.
Main Earning Methods on Toluna Influencers
Option 1 – Surveys

Surveys are the primary earning method on Toluna. Typically, you can expect access to 5-15 surveys per week, although this number can vary significantly by country. If you don’t qualify for a survey, Toluna often rewards you with 200 points for attempting it.
Frequency and Availability
Logging in regularly is crucial to maximize your earnings, as email invitations for new surveys are infrequent. Surveys pay well relative to the time spent, especially compared to other sites. You can also filter surveys based on length, allowing you to choose those that fit your preferences. Additionally, completing profile surveys when you first join can help match you to more surveys and earn some initial rewards.
Qualification and Compensation
You won’t always qualify for every survey, which can be frustrating. However, filling out your profile surveys improves your chances of matching with surveys you can complete. On Toluna, the disqualification rate is lower compared to many other survey sites, which is a significant advantage.
Option 2 – Sponsored Polls

Sponsored polls, or quick polls, are another way to earn points. These polls offer small rewards, typically around 15 points, but only take about 10 seconds to complete. They can be interesting as you get to see statistics about other members’ answers after participating.
Accessibility
You can find these polls in the “Sponsored Polls” section of the menu once you log in. Sometimes more polls are available through the mobile app, so it’s worth checking both platforms if you enjoy these quick earnings.
Option 3 – Content Creation and Forum Participation
Toluna aims to be more than just a survey site; it also fosters a community where members can create content and interact. Although you no longer earn points for participating in forum discussions, it’s a place to share thoughts and connect with other members. Occasionally, contests are announced here, which can be worth participating in.
Changes Over Time
The way this works has changed significantly since I first started using Toluna. Previously, you could earn points by creating polls, topics, or battles. Now, you can participate in forums, but without earning points. This shift focuses more on community interaction rather than direct earnings.
Option 4 – Contests

Toluna frequently holds contests, such as photo contests or quick quizzes, where winners can earn extra cash. These contests vary in frequency and duration by country and can be found in the forum section or through Toluna’s social media channels.
Types of Contests
Contests can include a range of activities, from posting photos on specific topics to participating in quizzes. They run for varying durations, sometimes just a few days or up to a month. The prizes can be substantial, adding a fun and competitive element to your Toluna experience.
Option 5 – Daily Games

Toluna offers a daily game called the Toluna Fortune Wheel, where you can win extra points by spinning the wheel. This quick game is worth playing when you log in, as it takes only a few seconds. Occasionally, other small games are also available, offering points or just fun.
Accessibility and Rewards

The Toluna Fortune Wheel is easily accessible through the main menu. While the rewards aren’t huge, they are a nice bonus for just a few seconds of effort. The availability of other games varies by country, with some offering points and others simply for entertainment.
Option 6 – The Toluna Blog
Toluna’s blog provides updates, news, and announcements about contests and new features. While it’s not as active as it once was, it’s still worth checking periodically for updates relevant to your country.
Content and Updates
The blog used to be accessible directly from the website, but now you must be a member to view it. It includes posts about new contests, platform updates, and winners of various events. The frequency of updates can vary, and activity levels depend on the country-specific sections of the blog.
Option 7 – Mobile Surveys

By registering your phone number, you can receive special mobile surveys via SMS. While not frequent, these surveys offer additional earning opportunities and are exclusive to mobile users.
Opting In
You can opt-in to receive mobile surveys during sign-up or through your profile settings. These surveys are often short and can provide a quick way to earn extra points. You can opt-out at any time, and Toluna is known for being trustworthy with personal data.
Payment Methods

Toluna Influencers pays in points, which can be redeemed for cash via PayPal, gift cards, or products, depending on your country. In some regions, Bitcoin is also an option. Generally, $1 is equivalent to approximately 3000 points, but this can vary by country. Most surveys award between 2000-6000 points, and points are typically credited the day after survey completion.
Point Redemption
The minimum payout threshold usually ranges from $7 to $10, making it relatively easy to reach. The exact redemption options depend on your location, but common choices include popular retail gift cards, PayPal, and occasionally direct bank transfers.
Earnings Potential
The amount you can earn on Toluna depends on several factors, including the number of surveys you qualify for, the frequency of your participation, and your country of residence. Surveys generally take 10-15 minutes and can yield around 4000 points, translating to decent compensation for your time.
Mobile App and Support
Toluna has a mobile app available for Android and iPhone, which is user-friendly and convenient for on-the-go surveys. However, I recommend familiarizing yourself with the website first.
User Experience
The app provides a seamless way to complete surveys and access other earning opportunities. While the desktop version offers a more comprehensive view, the mobile app is perfect for quick checks and completing surveys during spare moments throughout the day.
Customer Support
Toluna’s customer support is generally responsive, although experiences may vary by country. They also have a comprehensive FAQ section for general inquiries.
Support Quality
Good support is a hallmark of a trustworthy platform. From my experience, Toluna’s support team responds quickly to issues and queries. However, response times can differ based on your location, reflecting the decentralized nature of their support system.
Eligibility and Accessibility
Toluna Influencers is available in over 60 countries, with localized versions of the site and support in multiple languages. This wide accessibility makes it user-friendly and relevant for a global audience.
Language and Localization
The platform supports numerous languages, ensuring users can navigate and participate comfortably. Localized blogs and content also enhance the experience by providing relevant information specific to each country.
Conclusion
Toluna Influencers is a legitimate platform offering various ways to earn extra cash. While it won’t replace a full-time income, it’s a reliable way to make some extra money in your spare time. Regular participation and utilizing multiple earning methods will maximize your earnings. Whether it’s worth your time depends on your personal goals and the effort you’re willing to invest.
Final Thoughts
For those interested in making money through online surveys, Toluna Influencers is a worthwhile option to consider. Its diverse earning opportunities, global accessibility, and community-focused approach make it stand out in the crowded field of survey sites. While the earnings won’t make you rich, the platform offers a steady stream of small rewards that can add up over time, providing a satisfying way to earn extra income.